a feeling, not a formula

Coming Spring 2025

100% natural
alcohol free

Matte finish. Thick texture.

For people who don’t try. They just are.

Made in Australia with natural botanical extracts like rosemary, lavender, manuka honey and caffeine, this formulation is designed to keep your hair textured all day without the dryness.

WARNING: It actually has sea salt in it, unlike your ‘favourite’ brand.

A story worth bottling

Hair thick from the sea. Skin kissed by the sun. Nights that became mornings.

A feeling without a name — it just was.

Then it faded. The saltwater ritual. The slow mornings. Gone.
Replaced by dull days and distant memories.

Ionio was made to bring that feeling back — wherever you are.
The salt. The texture. The casual confidence.

It’s not hair care. It’s a mood. A ritual.
A lifestyle that starts with the day and lingers into the night.

It’s not forced, it just is.

join the waitlist

First 100 Receive Exclusive Discount and Invitation to B****r Room Launch Event.

LIMITED SPOTS LEFT.