a feeling, not a formula

Coming Spring 2025

100% natural
alcohol free

Matte finish. Thick texture.

For people who don’t try. They just are.

Made in Australia with natural botanical extracts like rosemary and lavendar + caffeine extract, this formulation is designed to keep your hair textured all day without the dryness.

WARNING: It actually has sea salt in it, unlike your ‘favourite’ brand.

A story worth bottling

Hair thick from the sea. Skin kissed by the sun. Nights that became mornings.

A feeling without a name — it just was.

Then it faded. The saltwater ritual. The slow mornings. Gone.
Replaced by dull days and distant memories.

Ionio was made to bring that feeling back — wherever you are.
The salt. The texture. The casual confidence.

It’s not hair care. It’s a mood. A ritual.
A lifestyle that starts with the day and lingers into the night.

It’s not forced, it just is.

join the waitlist

First 100 Receive Exclusive Discount and Invitation to B****r Room Launch Event.

LIMITED SPOTS LEFT.